Adobe Creativity: Then & Now

Adobe challenges creatives at Cannes to pick a side



About this Project

At the Cannes Festival of Creativity in France, Adobe posed an intriguing question: were we more creative then or now?

A series of iconic images representing different eras of creativity allowed the audience to “pick a side”, Tweeting their answers with a hashtag used during the festival.

The questions appeared around the festival grounds on mobile billboard trucks, social media posts, and digital signage at the Adobe booth.

About This Project