Adobe Creativity: Then & Now

Adobe challenges creatives at Cannes to pick a side

Client

Adobe

About this Project

At the Cannes Festival of Creativity in France, Adobe posed an intriguing question: were we more creative then or now?

A series of iconic images representing different eras of creativity allowed the audience to “pick a side”, Tweeting their answers with a hashtag used during the festival.

The questions appeared around the festival grounds on mobile billboard trucks, social media posts, and digital signage at the Adobe booth.

Category
Digital
About This Project