To bring attention to Adobe’s industry-leading Corporate Responsibility program, a range of integrated materials were created to reframe the program with new messaging, storytelling and video assets, and a unique presentation of their progress over the past 5 years:
5-Year Data Visualization: to avoid the traditional, copy-heavy performance reports, an interactive data visualization highlights Adobe’s program evolution. The visualization presents data transparently, visually depicting traction made within key program pillars.
Report Illustrations: to bring highlights of the program’s success to life, engaging isometric illustrations were created by talented illustrator Anton Egorov, an artist sourced from Adobe’s own global Behance network.
Video Series: to more dramatically tell the human stories behind the CR program’s impact, a series of short, intimate, documentary-style videos highlight how Adobe employees and other industry leaders bring CR to life through a direct look at those impacted by the program.
Adobe Youth Voices: Adobe’s incredible educational program for teens also received a visual makeover. A new logo captured the vitality and dynamism of the initiative and a redesigned website put the student’s work front-and-center, providing a platform for even more people to become involved.
After launch, the report was well-received in the CR community, ranked #2 Most Popular CR Report by CSRwire, and was featured on TriplePundit and 3BL. The redesigned AYV website helped drive 600k+ votes for their annual Award show, and soon after, Adobe was included in The Civic 50, an initiative that identifies the 50 most community-minded companies in the nation.