IntraLase: Designed for Chickens

Unexpected imagery draws attention to concerns over LASIK

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IntraLase

About this Project

The thought of a blade anywhere near your eye is enough to send anyone packing. It’s a major hurdle to overcome for people thinking about a LASIK procedure, as traditional techniques require that a “microkeratome”—a surgical-quality razor blade—cuts a flap in your eye before the corrective procedure can begin.

IntraLase’s all-laser LASIK system eliminates the blade from the picture, creating a corneal flap through the use of a painless burst of laser light. That’s enough to get even the biggest chickens into the office for a consultation.

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About This Project