Every winter, Microsoft features a range of products to drive sales for their most important selling season.
The Holiday Look Book is a web-enabled, natively shareable, responsive app allowing customers to explore and directly purchase Microsoft’s best gear.
Photoshoot concepts were guided by interviews with each product’s design team, helping craft compelling original imagery that reflected the inspiration behind every product.
For example, the Nike+ Kinect Training team were excited by the possibility of bringing virtual world-class sports trainers into your home, and the Wedge Keyboard & Mouse industrial designers drew inspiration from the elegant simplicity and function-over-form aesthetic of the iconic Leica camera, Japanese Muji pens, and Bell & Ross watches.
Hotspots on each image reveal the inspirational trivia behind the products.