HP made a huge commitment to its employees by announcing a multiyear, multimillion-dollar program called Matter to a Million.
This far-reaching program enables every employee in HP’s global network to support a small business of their choosing in another country.
Partnering with Kiva, HP employees are able to search for small businesses that resonate with them, then provide a microloan to help that business accomplish a specific goal. These aren‘t donations: the loans are actually paid back by each business, and the money can then be re-lent elsewhere.
To ensure Matter to a Million imagery stood out from other cause-related marketing, a unique “silvered” technique was applied to intimate portrait photography of borrowers in the program around the world. Any time a portrait was shown, it included the actual name, location, and need of the borrower, reminding people that each face was a hard-working entrepreneur somewhere in the world that could use their help.
The Matter to a Million logo was lettered by the talented Julia Blackburn, reflecting the rural and hand-crafted nature of many of the small businesses.
The HP team skyrocketed to become Kiva’s most successful lending group of all time: to date, over 150,000 HP employees have made nearly 350,000 loans totaling almost ten million dollars.