#ICreatedThis

Celebrating Microsoft’s amazing employees and consumers

Client

Microsoft

About this Project

To celebrate both the incredible people at Microsoft and consumers who create amazing things every day, we introduced the #ICreatedThis campaign on Facebook and Twitter.

Community fans were introduced to Andrew Kim, the wunderkind designer who turned a rebranding design exercise into a career on Microsoft’s design team.

They met Darrell Smith, the facilities engineer who designed a system to control every lightswitch and air conditioner on the Microsoft campus from his desk.

They got a peek behind the scenes with Amy Stevenson, who curates Microsoft's immense archives—from boxed products to life-size Clippy statues.

One of the most unexpected aspects of this campaign was the intentional omission of any Microsoft products in the imagery; this series focused on people and their passions, and less about marketing the tools.

Category
Social Media
About This Project