Medical practices are generally good at one thing: practicing medicine. What most medical offices are not are ultra-savvy marketers or so flush with cash that they can hire expensive ad agencies to design materials to promote their services.
With this in mind, IntraLase created the Practice Optimizer, a kit designed to provide agency-quality, customizable marketing materials for practices who had upgraded to their new all-laser LASIK system. I would say the system was “cutting edge”, but the IntraLase laser literally removes the surgical blade from LASIK procedures, making the process much more comfortable and appealing for patients.
With the kit, partner practices can download customizable ad templates and print collateral created by a professional agency, and get helpful tips on how to field the toughest questions about the procedure.